What is the difference between a $500 website and a $5,000 website?
YOU WON'T SAVE MONEY IN THE LONG RUN.
A website is an investment in your business. In today's world, your website is essentially what a gas tank does for a car. You wouldn't expect your car to go anywhere without a gas tank, would you?
LOW-END WEBSITE
WHAT YOU ARE PAYING FOR:
A robot to drag and drop your content into generic blocks without any strategy.
HIGH-END WEBSITE
WHAT YOU ARE PAYING FOR:
Competency and knowledge. You're paying for an expert in their field.
BRANDING
WHY IS THIS IMPORTANT?
Consistency builds trust with consumers. "If the way they present themselves is inconsistent, will their work be inconsistent too?"
LOW-END WEBSITES
The design, colors and fonts chosen are common and used often. There is nothing unique about anything. Bottom line: everything is generic.
HIGH-END WEBSITES
If the business does not have branding, we work with you to create guidelines. The colors and fonts are carefully chosen to showcase the business in the right light. The front end design will stand out from the competition, but properly capture the look and feel of the business.
PERFORMANCE
WHY IS THIS IMPORTANT?
Having a website that functions properly is just as important as it looking good. If the website doesn't work as expected, customers will get frustrated and move on to a competitor.
LOW-END WEBSITES
Looks fine on desktop, but on mobile there may be major layout issues. The website may not look right on all browsers, and might load very slow.
HIGH-END WEBSITES
Careful consideration is put into the mobile and tablet versions of the website, as well as performance in all browsers. The page speed is very fast.
BACKEND
WHY IS THIS IMPORTANT?
Website issues are best solved by preventing them. A carefully organized backend will promote optimal site health, and you won't need to spend thousands fixing recurring problems.
LOW-END WEBSITES
Use themes with unnecessary code or bloated builders. Although page builders like Elementor and Divi are great for ease of use, they require no coding knowledge and dramatically increase page load speed.
HIGH-END WEBSITES
Built using clean code and lightweight themes. Having coding knowledge means that the code can be reviewed by hand to ensure there are no bugs, and there are essentially no limits on customizability. Clean code means fast and functional pages for every visitor.
THOUGHTFULNESS & EXPERTISE
WHY IS THIS IMPORTANT?
Sites that are aesthetically pleasing but don't produce the results you want are essentially worth nothing to your business.
LOW-END WEBSITES
Created with one thing in mind- design. There is no thought to conversion rates or SEO best practices, because it is form over function. It is likely that they have no experience in running actual businesses that depend on these things.
HIGH-END WEBSITES
Will create elements that have intent, like properly formatted CTAs, contact forms, and SEO optimization on every page. They likely have experience working with businesses to increase revenue, and understand how to do that on a website.
HOW A $5,000 WEBSITE CAN TURN INTO A $500 WEBSITE
Careful now- just because you purchased a high-end website doesn't mean it will stay that way. Remember the car comparison? Just because you invested in a brand new gas tank, doesn't mean you won't need gasoline. Maintenance and content edits done without an expert's help can spell disaster, and fixing it can often be more expensive than the maintenance itself.
