Having a beautiful, functional website gets you noticed- when and where it matters.  People aren't interacting with each other as much in person as they are online, and this goes for businesses too.  With social distancing, your website is now one of the first interactions that people have with your business.  Are you sending the right message?  Is your website up to date and modern?   Can consumers find what they are looking for, and quickly? Do your pages load 

fast? If not, consumers will look elsewhere- to your competitors.  Aesthetically, how your website looks also contributes to this first impression.  If your website looks like it was built in the 90s, consumers will probably think you haven't been open since then.  Essentially, having a beautiful AND functional website creates trust with consumers.  Curious about the difference between a $500 website and a $5,000 website?  Learn more here.