EMAIL MARKETING

Dollar for dollar, email marketing has the highest ROI.

EMAIL ISN'T GOING AWAY.

Unlike social platforms that change and grow (what happened to myspace?) everyone consistently uses their email.

Let the numbers speak for themselves.

4 BIL

EMAIL ACCOUNTS

Compared to 2 billion active accounts on Facebook. Email is the currency for the web, required everywhere you go.

90% RATE

OF DELIVERY TO INBOX

On Facebook, >10% of your fans actually see your posts in their newsfeed. Your message is 45x more likely to be seen in their email!

6.5x CTR

VS FACEBOOK

Facebook's click through rate is about .9%, whereas the average CTR for email is 5.86%. More clicks = more conversions.

30X ROI

CAN'T BEAT IT

Email marketing has the highest ROI of all forms of marketing, averaging over $30 in return for every $1 spent.

WHAT IS EMAIL MARKETING?

When most people think of email marketing, they think of having to send out weekly emails or constantly create content for email blasts.
That is not the best way to get started.

The best way to get started is to set up a series of automatic flows with evergreen content. These work in the background constantly, without any continual effort on your part.

EVERGREEN CONTENT

This type of content stays relevant over a long period of time. You do it once, update it maybe once a year. For email marketing, evergreen content comes in the form of automatic email flows.

EMAIL FLOWS

Automated email flows are sent when the customer performs a certain action (called a trigger). Triggers might be anything- like signing up for an email list, adding something to a cart, or even clicking on a specific link.

CUSTOMER JOURNEY

The crucial aspect of the automated email flows is to create a journey for the customer. If you create a welcome flow for when they sign up for the email list, take this opportunity to introduce them to your brand and have them get to know you. Each flow will have a different purpose!

WHERE SHOULD YOU START?

WELCOME SERIES

This series is all about building trust and loyalty. Usually, the first email contains a coupon code as a reward for signing up. Include some other information about your company so the customer can begin to identify with the brand. The emails that come after should educate and foster community.

ABANDONED CART

One of the most important flows for capturing sales from "window shoppers". This flow can have many variations based on the industry, price points, and products in the cart. The goal is to have that customer go back to their cart and finish what they started. This might include enticements like coupons or free shipping.

ABANDONED CHECKOUT

This customer got all the way to checkout, but did not finish. The main question you need to ask yourself is "Why?" The flow should address this and give a good reason for them to come back and finish. Like the abandoned cart, there could be different variations based on the total or the products inside the cart.

POST-PURCHASE

This flow is important for making sure the customer is happy with their purchase; this is also where you ask for feedback & reviews. Collecting reviews gives your brand a way to stand out, and gain new customer's trust easier and faster.